“These guys are the most professional marketing team anyone can work with.
They exceeded our companys expectations in every way, and opened doors for us we never thought would exist.”
– Alen, Co-Founder at Pure Touch Laser Center
Industry Trends & Insights
The latest digital marketing trends for your medical practice
Grow Your Medical & Healthcare Practice
With Proven Digital Marketing Strategies
See Case StudiesIn order to grow your medical & healthcare practice in today’s environment it’s vital that yourbusiness has a strong online presence that creates a sense of trust with potential new patients. It’s important to implement a number of healthcare marketing strategies as well as having an informative medical website. At Alecan Marketing we have a proven track record with medical practice marketing that has helped brands grow. We’ll grow your business with in-depth research and analytics that developa marketing strategy that can include SEO, content marketing, paid search ads and social media marketing ads
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Effectively Delivered Over 28,000 patients To Our Medical & Healthcare Clients in the Last 2 Years Alone
Our Healthcare Marketing Strategies And Approach
Helping your practice grow requires a deep understanding of your patients and their needs. This helps develop our medical marketing strategy. Through comprehensive research and data analysis we better understand your patients which guides us in our medical website design and medical practice marketing. Our team consistently analyzes the data and website traffic you receive to make on-the-go changes that result in more qualified leads that convert into patients.
- Discovery & Research
- Strategic Planning
- Creation
- Development
- Launch & Evaluation
- Engagement & Conversion
- Management & Optimization
Case Studies
Lazer Lounge
As a young and growing business, Lazer Lounge approached us with the need to improve their overall brand awareness and earn a steady stream of new and long-term patients.
In the highly competitive medical spa industry, it was important to differentiate themselves from the competition. Our full-scale comprehensive digital marketing campaign has increased their new patient acquisition and brand awareness through a cross-channel approach consisting of:
- Website Redesign
- Social Paid Advertising
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Conversion Optimization
Pure Touch Laser
Although Pure Touch is a local business, their industry is highly competitive, so one of the most important goals was to gain loyal customers for them.
What began as a smaller and more specific service for them ended up transforming into a fully-developed marketing strategy that has increased their customer engagement and leads significantly by using a cross-channel approach consisting of:
- Social Paid Advertising
- Website Redesigning
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Conversion Optimization
Medical Practice Website Design
As a medical practice, it’s crucial that your website is informative, trustworthy, well designed, and creates a strong positive impression about your business. Creating a positive perception goes a long way into gaining qualified leads. Your team at Alecan monitors user behavior on your website and uses that data to continuously make changes that improve conversion optimization. These changes may seem minute but can have a major impact on increasing leads and creating that positive perception.
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SEO Service For Medical & Healthcare
A strong web presence requires having a top-notch search engine optimization strategy. Most patients will begin their journey by using a search engine. Having your medical practice website rank higher than competition will play a major factor in gaining qualified patient leads. A strong SEO presence also contributes to a better brand perception as patients consistently see your brand name. SEO is a long-term investment for your medical practice and your team at Alecan can help put your medical practice ahead of your competition. SEO is the best investment in your overall marketing that wil give you the highest ROI.
The Benefits of SEO
- A cost effective and sustainable strategy
- Generates traffic to your site
- Increases your firm’s local visibility online
- Increases brand awareness
- Provides information on how your website is being searched for, found and used by prospects, clients and/or colleagues
- Gives you the highest conversion rate
Paid Advertising
Results Focused Media Buying Ads For The Medical & Healthcare Industry
Pay Per Click (PPC) Marketing
Fuel your website with high-quality traffic and watch your conversions explode. In the U.S. alone, there are over 2 million searches on Google for wedding venues a month. Your venue is the answer that many online visitors are looking for. Through the use of PPC marketing services, you can pull new customers to your business immediately.
It can be tempting to run your own Paid ads to save money but unless you know exactly what you’re doing this can drain your marketing budget with little results to show. You will also miss out on potential new patients as a result of improperly run paid campaigns.
Google Paid Search Ads
Paid search ads for the medical and healthcare industry are a great way to get qualified patient leads. This digital marketing strategy is also known as Pay Per Click (PPC) and places you at the top of the search results page ahead of competition. Since most patients begin their research through search engines, being at the top will help you instantly bring in leads. Your team at Alecan has the industry expertise to keep your cost-per-click low and to maximize your conversion rate.
Google Remarketing Ads
Remarketing is a strategy that targets recent website visitors by showing them banner ads on Google’s network of websites. This helps increase conversions and to stay on top of a patient’s mind. The Marketing Rule of 7 states that a prospect needs to “hear” your message at least 7 times before they take action to buy.
Which Services Are Right for You?
Depending on your type of medical practice, there are a number of digital marketing strategies that can work for you to keep you ahead of the competition in the healthcare industry. Typically marketing to your target audience through a number of different channels is the best approach. It takes paid advertising and search engine optimization to maintain a strong web presence, build trust with patients, and to gain qualified leads. Your personal team at Alecan Marketing has a group of designers, developers, writers, marketers, and SEO experts that each specialize in a different aspect of your marketing campaign.
At Alecan, we look at the entire picture and industry landscape to help your practice grow and put you ahead of your competition.
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Industry Trends & Insights
Medical & Healthcare Practices We Work With
- Chiropractors
- Dentists
- Massage Therapists
- Medical Clinics
- Medical Spas
- Optometrists
- Physical Therapists
- Plastic Surgeons
- Radiologists
- Medical Aesthetic Centers
- Surgeons
- Urgent Care Clinics
Medical & Healthcare Marketing Agency
Building a reputation in the healthcare and medical field can take years of hard work. However, hard work alone can only take your practice so far. Partnering with your own personal healthcare digital marketing agency like Alecan can help you reach your practice’s goals. Securing our services will cost your practice a fraction of what it would cost to hire just one employee to complete our services. With Alecan you will get your own personal team of industry experts to properly maximize your online presence and improve your return on investment.
Your patients spend time researching who they believe is right for them. You should take the same approach for your practice. Allow Alecan to build and strengthen your digital footprint while you are busy taking care of your patients.
- Industry Leaders In Digital Marketing
- Creative And Effective In Design And UX
- Content Marketing Professionals
- Search Engine Optimization Experts
- Constantly Researching New Strategies
- Social Media Marketing Managers
- Engaging And Creative Copy
- Testing Across Multiple Devices
- Visually Appealing Websites
- Relevant Data Collection And Research
- Customized Digital Strategies And Design
- A and B Testing
- Excellent Care And Customer Support
OUR APPROACH TO GROWING BRANDS
- Drive Qualified Traffic To Your Website
- Convert Visitors Into Leads And Customers
- Generate Brand Loyalty And Repeat Business
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Social Media Marketing
While you’re able to relay your brand through your website, using social media marketing is another channel to build a bridge between you and potential clients. Our team at Alecan Marketing can constructa social media marketing strategy that speaks to your followers and allows them to learn about your practice, create trust, and inform them of your services.
Profitable Facebook Ad Campaings For Medical Practices & Healthcare Industry
Facebook Ad campaigns give you the ability to promote your medical practice to the exact type of audience that you prefer. Facebook’s targeting abilities can allow you to be very specific.
Your team at Alecan Marketing has designers and marketers that can create appealing and compelling adcampaigns that can promote your practice and services, create awareness, and gain qualified patient leads. Our team tracks the data daily and makes adjustments to constantly improve performance.
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